About Anna
Anna De Souza is a television host, producer, journalist — and mom to many (send snacks!) — covering consumer trends across lifestyle, technology, and beauty with insight, curiosity, and a real-life perspective. She balances breaking news with broken crayons, bringing smart, insider expertise to the chaos of everyday life.
From smart tech and fresh beauty finds to sanity-saving lifestyle guidance that makes you feel like you’ve actually got this whole life thing handled, Anna breaks down the latest innovations with clarity, credibility, and a “let’s make this easy” energy. (Because when life starts to go sideways — and it will — you deserve solutions that actually work!)
When she’s not snacking her way through the cobblestone streets of Philadelphia with her husband, twin daughters, and baby boy (taste-testing for research purposes, of course!), you can find Anna co-hosting MorningSave shopping segments for Inside Edition and serving as brand educator for beauty trailblazer, philosophy, on QVC.
Anna has appeared on and contributed to top national outlets, including The TODAY Show, Good Morning America, Dr. Oz, The Doctors, Access Hollywood, Daily Mail TV, The Rachael Ray Show, FOX & Friends, and New York LIVE on NBC, among others. She’s been featured in leading publications such as The Atlantic, Fast Company, U.S. News & World Report, Allure, and the New York Post, and has covered red carpets live.
She has served as a media spokesperson for nationally recognized brands, including Target, Sam’s Club, eBay, Mercari, KAY Jewelers, Jared, and more, in addition to hosting Anna’s Answers on Yahoo! Life and writing, producing, and editing Get It Together, Crazy Kitchens, and Kids in the Kitchenfor TODAY All Day.
Anna has authored essays on IVF and infertility, along with health-focused pieces centered on stroke and stroke awareness after experiencing a retinal stroke while pregnant with her daughters.
She and her family have been featured in national advertising campaigns for brands including Verizon, Skip Hop, Chicco, Walmart, Stride Rite, Brother Printers, Ubbi, Panasonic, Ocean Prime, and more.
Anna began her career in the magazine and book publishing industry, handling communications for Fitness, More, and Ladies’ Home Journal, as well as for renowned coffee-table book publishers Assouline, Rizzoli, and Abrams. Born in Rio de Janeiro and fluent in Brazilian Portuguese, she graduated Phi Beta Kappa from Rutgers University with a B.A. in Psychology.
Portfolio
Flash deals on Inside Edition.
Anna has served as a national spokesperson for MorningSave for over seven years, hosting on multiple shows including Daily Mail TV and The Doctors.
philosophy.
As a brand education specialist on QVC, she brings philosophy’s message to life, illustrating how the brand thoughtfully cares for both your skin and your spirit through feel-good beauty and wellness.
Retail insider.
Anna serves as a spokesperson for national retailers such as Target and Sam’s Club, bringing energy, excitement, and expert shopping tips that help consumers shop smarter and with confidence.
Lifestyle reporter.
Anna covers lifestyle, beauty, parenting, and more for TODAY and other broadcast and streaming platforms. Check out her latest for Shop TODAY.
Custom
advertorials.
In partnership with CBS | Paramount, Anna creates, scripts, and produces :30 and :60 brand spotlight segments reaching audiences nationwide. Clients include OLAY, Smithfield, Wholly Guacamole, Nature Made, Lanolips, L’Oreal, Hyatt Resorts, Tree Hut, HERDEZ, Veggies Made Great, SeaPak, tonies, and more.
Hosting, Get It Together.
Anna’s Get it Together series for TODAY All Day dished out practical advice to save you money and get you out the door faster.
Anna’s Answers on Yahoo! Life.
As the host of her eponymous shopping series, Anna is your smart shopping guide for all things home, car, kids, and kitchen.
Consumer expert.
As a trusted consumer expert, Anna reports on the latest shopping trends and translates her findings to help you budget wisely.
Savvy gifting.
Anna has served as the media spokesperson for KAY, Jared, and Zales for three years and appeared in over 100 segments for the national jewelry brands.
Editor and Producer, Kids in the Kitchen.
Producing, scripting, directing, and editing, Anna has brought to life several series for TODAY All Day including Kids in the Kitchen, Crazy Kitchens, and more.
Mom Being Mom.
Anna and her littles have appeared in spots for Ubbi Baby, Skip Hop, Chicco, Stride Rite, and more.
Bylines &
essays
TODAY
TODAY
Yahoo! Life
TODAY
TODAY
TODAY







